Marketer's Guide to E-CRM
-10%
portes grátis
Marketer's Guide to E-CRM
A Strategic, Multi-channel Approach
Scheuing, Sachiko
Taylor & Francis Ltd
11/2005
224
Mole
Inglês
9780750665216
15 a 20 dias
Addresses the analyses involved in e-CRM and aims to demystify the processes, enabling marketers to understand and evaluate e-CRM strategy and its application. This book offers coverage to point of sale materials, conventional direct mail media, for example the telephone, and to digital media such as email.
Background of e-CRM; Mapping out e-CRM; Organising data/information; Developing customer knowledge; Strategy development; Re-shaping the organisation; IT structure; Marketing tactics; On-line strategy; Strategic review and maintenance.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Addresses the analyses involved in e-CRM and aims to demystify the processes, enabling marketers to understand and evaluate e-CRM strategy and its application. This book offers coverage to point of sale materials, conventional direct mail media, for example the telephone, and to digital media such as email.
Background of e-CRM; Mapping out e-CRM; Organising data/information; Developing customer knowledge; Strategy development; Re-shaping the organisation; IT structure; Marketing tactics; On-line strategy; Strategic review and maintenance.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
