CIM Coursebook Assessing the Marketing Environment
-10%
portes grátis
CIM Coursebook Assessing the Marketing Environment
Luck, Diana
Taylor & Francis Ltd
06/2010
226
Mole
Inglês
9780080966229
15 a 20 dias
A companion to the CIM professional marketing qualifications that includes study materials to be endorsed by The Chartered Institute of Marketing (CIM). It includes chapters that feature case studies, study tips and activities to test your learning and understanding as you go along.
Preface; The nature of the organization and the impact of its environment; The micro-environment; Analysis of the competitive environment; The macro-environment; The demographic, social and cultural environment; The economic and international environment; The political and legislative environment; The technical/information environments; Environmental information systems - coping with the challenge of environmental change; Appendices - Guidance on examination preparation; Assignment-based assessment; Answers and debriefings; Learning materials; Examination papers and examiners' reports
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
A companion to the CIM professional marketing qualifications that includes study materials to be endorsed by The Chartered Institute of Marketing (CIM). It includes chapters that feature case studies, study tips and activities to test your learning and understanding as you go along.
Preface; The nature of the organization and the impact of its environment; The micro-environment; Analysis of the competitive environment; The macro-environment; The demographic, social and cultural environment; The economic and international environment; The political and legislative environment; The technical/information environments; Environmental information systems - coping with the challenge of environmental change; Appendices - Guidance on examination preparation; Assignment-based assessment; Answers and debriefings; Learning materials; Examination papers and examiners' reports
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
