CIM Coursebook Marketing Essentials
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portes grátis
CIM Coursebook Marketing Essentials
Blythe, Jim
Taylor & Francis Ltd
06/2010
186
Mole
Inglês
9780080966243
15 a 20 dias
Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination papers and examiners' reports to enable you to practise what has been learned.
Unit 1 The nature and scope of marketing Unit 2 Planning within the marketing context Unit 3 The marketing mix Appendix: Answers
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination papers and examiners' reports to enable you to practise what has been learned.
Unit 1 The nature and scope of marketing Unit 2 Planning within the marketing context Unit 3 The marketing mix Appendix: Answers
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
