Crisis Management in the Tourism Industry
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portes grátis
Crisis Management in the Tourism Industry
Glaesser, Dirk
Taylor & Francis Ltd
11/2005
282
Mole
Inglês
9780750665230
15 a 20 dias
The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. This title intends to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events.
Introduction to crisis management: Crises spheres of activity; Methods of analysis and prognosis; Strategic measures of crisis management; Crisis planning and organisational measures; Crisis management instruments; Bibliography; Index
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The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. This title intends to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events.
Introduction to crisis management: Crises spheres of activity; Methods of analysis and prognosis; Strategic measures of crisis management; Crisis planning and organisational measures; Crisis management instruments; Bibliography; Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
