Crisis Management in the Tourism Industry

Crisis Management in the Tourism Industry

Glaesser, Dirk

Taylor & Francis Ltd

11/2005

282

Mole

Inglês

9780750665230

15 a 20 dias

The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. This title intends to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events.
Introduction to crisis management: Crises spheres of activity; Methods of analysis and prognosis; Strategic measures of crisis management; Crisis planning and organisational measures; Crisis management instruments; Bibliography; Index
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