ETravel and Tourism
-10%
portes grátis
ETravel and Tourism
Marketing and Management Techniques
McDonnell, Ian
Elsevier Science & Technology
05/2007
288
Mole
Inglês
9780750658249
15 a 20 dias
Aims to enable the reader to: understand the application of information technology to the management of travel and tourism services, firms and organizations; and more. Each chapter in this book includes learning objectives, international case studies and discussion questions.
Introduction, how to use this book as a teaching and learning aid, thematic case study; A history of ICT; The hardware and software of ICT; A revision of marketing and management core principles; Where it started: the ICT revolution in airlines; B2B marketing in the travel and tourism industry; B2C marketing in the travel and tourism industry; eCRM in the travel and tourism industry; Travel and tourism websites; ICT in the management and marketing of events and attractions; ICT in the hospitality sector; ICT and Management issues; Emerging trends in ICT and travel and tourism.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Aims to enable the reader to: understand the application of information technology to the management of travel and tourism services, firms and organizations; and more. Each chapter in this book includes learning objectives, international case studies and discussion questions.
Introduction, how to use this book as a teaching and learning aid, thematic case study; A history of ICT; The hardware and software of ICT; A revision of marketing and management core principles; Where it started: the ICT revolution in airlines; B2B marketing in the travel and tourism industry; B2C marketing in the travel and tourism industry; eCRM in the travel and tourism industry; Travel and tourism websites; ICT in the management and marketing of events and attractions; ICT in the hospitality sector; ICT and Management issues; Emerging trends in ICT and travel and tourism.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
