Entrepreneurship & Small Business Management in the Hospitality Industry

Entrepreneurship & Small Business Management in the Hospitality Industry

Lashley, Conrad; Lee-Ross, Darren

Taylor & Francis Ltd

11/2008

306

Mole

Inglês

9780750684484

15 a 20 dias

Small businesses are the backbone of the tourism and hospitality industry. This book takes an intuitive step-by-step progression through various stages of the entrepreneurial process: context, theoretical perspectives and definitions; concept to reality; the business plan; and growth and the future.
1. Context, Theoretical Perspectives and Definitions; 2. Indigenous and Ethnic Entrepreneurship: A Cultural Perspective; 3. Entrepreneurs and Small Firm Ownership; 4. Creativity and Entrepreneurship; 5. Innovation, Opportunity and Protection; 6. The Feasibility Analysis; 7. The Family Business: Who's to Bless and Who's to Blame?; 8. Hospitality, Commercial Homes and Entrepreneurship; 9. Preparing a Business Plan; 10. Leadership and the Entrepreneur: "I'm Right Behind You Leading the Way"; 11. Growth: the Harder I Work the Luckier I Get
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