Handbook of CRM
-10%
portes grátis
Handbook of CRM
Payne, Adrian
Taylor & Francis Ltd
10/2005
458
Dura
Inglês
9780750664370
15 a 20 dias
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value. This book provides coverage of the key concepts in this vital field. It helps in understanding the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.
A Strategic Framework for CRM The Strategy Development Process The Value Creation Process The Multi-Channel Integration Process The Information Management Process The CRM Performance Assessment Process Organising for CRM Implementation Chapter references CRM reading list
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value. This book provides coverage of the key concepts in this vital field. It helps in understanding the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.
A Strategic Framework for CRM The Strategy Development Process The Value Creation Process The Multi-Channel Integration Process The Information Management Process The CRM Performance Assessment Process Organising for CRM Implementation Chapter references CRM reading list
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
