Marketing Logistics
-10%
portes grátis
Marketing Logistics
Peck, Helen; Christopher, Martin
Taylor & Francis Ltd
05/2003
172
Mole
Inglês
9780750652247
15 a 20 dias
Business organizations view the supply chain as a whole as the vehicle by which competitive advantage is achieved. This work incorporates customer service element, and contains a range of industry examples offering practical insight. It uses 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.
The customer value creation process; Customer service and customer relationship management; Customer profitability analysis; Demand management; Integrating product development and logistics; Value delivery management; Managing the extended enterprise; Managing Global Pipelines.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Business organizations view the supply chain as a whole as the vehicle by which competitive advantage is achieved. This work incorporates customer service element, and contains a range of industry examples offering practical insight. It uses 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.
The customer value creation process; Customer service and customer relationship management; Customer profitability analysis; Demand management; Integrating product development and logistics; Value delivery management; Managing the extended enterprise; Managing Global Pipelines.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
