Strategic Management for Hospitality and Tourism

Strategic Management for Hospitality and Tourism

Chathoth, Prakash K.; Altinay, Levent; Okumus, Fevzi

Taylor & Francis Ltd

05/2007

348

Mole

Inglês

9780750665223

15 a 20 dias

Suitable for those studying theories and views on strategic management, this title provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organisations.
Part 1: Introduction to Strategy 1. Introduction to Strategic Management 2. Strategic Management in Hospitality and Tourism Part 2: Strategy Context Chapter 3. The Hospitality and Tourism Industry Context 4. The Organizational Context Part 3: Strategy Content 5. Business Level Strategies 6. Corporate Level Strategies 7. Network Level Strategies Part 4: Strategy Process 8. Strategic Planning or Strategic Thinking 9. Strategy Formation 10. Strategy Implementation and Change Part 5: Synthesis 11. Relating Content, Process and Context
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