Strategies and Tools for Corporate Blogging
-10%
portes grátis
Strategies and Tools for Corporate Blogging
Cass, John
Taylor & Francis Ltd
04/2007
240
Mole
Inglês
9780750684163
15 a 20 dias
Provides tools for companies to interact with customers through blogging communities. This book shows how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies and describes how to optimize blog articles for blog search engines and provides content strategies.
Chapter One: How the evolution of the web created the need for blogger relations Chapter Two: Determining if your organization should conduct blogger relations? Chapter Three: Developing a blogger relations strategy Chapter Four: Blogging guidelines Chapter Five: Tools for blogger relations Chapter Six: Skills for blogger relations Chapter Seven: The art of conversation for effective blogger relations Chapter Eight: Strategies for Effective Blogging Chapter Nine: Blogosphere Communities Chapter Ten: Blogs from the customer's perspective Chapter Eleven: Future of blogger relations
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Provides tools for companies to interact with customers through blogging communities. This book shows how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies and describes how to optimize blog articles for blog search engines and provides content strategies.
Chapter One: How the evolution of the web created the need for blogger relations Chapter Two: Determining if your organization should conduct blogger relations? Chapter Three: Developing a blogger relations strategy Chapter Four: Blogging guidelines Chapter Five: Tools for blogger relations Chapter Six: Skills for blogger relations Chapter Seven: The art of conversation for effective blogger relations Chapter Eight: Strategies for Effective Blogging Chapter Nine: Blogosphere Communities Chapter Ten: Blogs from the customer's perspective Chapter Eleven: Future of blogger relations
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
