Handbook of the Economics of Marketing

1. Microeconometric models of consumer demand
Jean-Pierre Dube
2. Inference for marketing decisions
Greg M. Allenby and Peter E. Rossi
3. Economic foundations of conjoint analysis
Greg M. Allenby, Nino Hardt, and Peter E. Rossi
4. Empirical search and consideration sets
Elisabeth Honka, Ali Hortacsu, and Matthijs Wildenbeest
5. Digital marketing
Avi Goldfarb and Catherine Tucker
6. The economics of brands and branding
Bart J. Bronnenberg, Jean-Pierre Dube, and Sridhar Moorthy
7. Diffusion and pricing over the product life cycle
Harikesh S. Nair
8. Selling and sales management
Sanjog Misra
9. How price promotions work: a review of practice and theory
Eric T. Anderson and Ed Fox
10. Marketing and public policy
Rachel Griffith and Aviv Nevo

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• Economia comportamental
• Estratégia de negócios
• Teoria e filosofia económica
• Teoria e comportamento organizacional
• Economia
• Econometria
• Previsão económica
• População e demografia

Marketing; industrial organization; economic statistics; econometrics