Introduction to e-Business

Introduction to e-Business

Management and strategy

Combe, Colin

Taylor & Francis Ltd

02/2006

446

Mole

Inglês

9780750667319

15 a 20 dias

830

Descrição não disponível.
Introduction; E-business technology; E-business: markets and models; E-business economics; E-marketing; The internet: law, privacy, trust and security; The management of e-business; E-business strategy: formulation; E-business strategy: implementation; E-business strategy: evaluation; Gaining and sustaining a competitive advantage; E-business: the future; Case studies: Amazon.com; e-Bay; Tesco.com; Yahoo!; Boo.com.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
environment;supply;chain;customer;relationship;management;competitive;advantage;interactive;television;UK Internet User;Rosetta Net;Business Processes;Information Infrastructure;E-marketing Plan;UK Customer;Buyer Aggregators;E-business Environment;CRM System;E-business Strategy;Internet Economy;Price Comparison Sites;Mobile Wireless;E-business Models;E-business Markets;Integrated Generic Strategy;Interactive Television;Mobile Wireless Technology;Cost Leadership;SMS Advertising;Ceo Position;Sigma DMAIC;Secure Electronic Transactions;Mobile Wireless Internet;UK Retailing