Relationship Marketing
-10%
portes grátis
Relationship Marketing
Creating Stakeholder Value
Christopher, Martin; Payne, Adrian; Ballantyne, David
Taylor & Francis Ltd
10/2002
264
Mole
Inglês
9780750648394
15 a 20 dias
416
Descrição não disponível.
Creating value for the customer; Creating value for the organization; Building market relationships: the six markets model; Managing relationships in networks; Relationship marketing: integrating quality, customer service and marketing; Developing and implementing a relationship strategy.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
managing;stakeholder;relationships;strategies;referral;domains;customer;retention;supply;chain;Relationship Marketing;Large UK Organisation;Pe Rc;Customer Profitability;Market Domains;Referral Market;Key Account Management;Business Processes;Relationship Marketing Strategy;Internal Marketing;Delivery Sequence;Customer Retention;Relationship Management Chain;Customer Acquisition;Relationship Marketing Ladder;Recruitment Market;Service Support Systems;Influence Markets;Customer Profitability Analysis;Specific DMU;Delivery Systems;Customer Segments;Alliance Markets;Expanded Marketing Mix;Improving Customer Retention
Creating value for the customer; Creating value for the organization; Building market relationships: the six markets model; Managing relationships in networks; Relationship marketing: integrating quality, customer service and marketing; Developing and implementing a relationship strategy.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
managing;stakeholder;relationships;strategies;referral;domains;customer;retention;supply;chain;Relationship Marketing;Large UK Organisation;Pe Rc;Customer Profitability;Market Domains;Referral Market;Key Account Management;Business Processes;Relationship Marketing Strategy;Internal Marketing;Delivery Sequence;Customer Retention;Relationship Management Chain;Customer Acquisition;Relationship Marketing Ladder;Recruitment Market;Service Support Systems;Influence Markets;Customer Profitability Analysis;Specific DMU;Delivery Systems;Customer Segments;Alliance Markets;Expanded Marketing Mix;Improving Customer Retention
