CIM Coursebook Assessing the Marketing Environment

CIM Coursebook Assessing the Marketing Environment

Luck, Diana

Taylor & Francis Ltd

06/2010

226

Mole

Inglês

9780080966229

15 a 20 dias

440

Descrição não disponível.
Chapter 1 The Importance of the Marketing Environment; Chapter 2 The External Environment and Stakeholders; Chapter 3 Analysis of the Competitive Environment; Chapter 4 An Introduction to the Macro-Environment and Sources of Information; Chapter 5 The Demographic, Social and Cultural Environment; Chapter 6 The Economic and International Environment; Chapter 7 The Political and Legislative Environment; Chapter 8 The Technical/Information Environments; Chapter 9 Coping with the Challenges of the Environment;
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
exam;hint;key;skills;study;tip;mcgraw-hill;education;mix;stem;UK Private Sector;Ozone Layer Depletion;Business Confidence Indicators;Half Blood Prince;Bank Inter;EU Competition Policy;National Institute Economic Review;EPT;Vice Versa;Exam Hint;MkIS;UK History;Demand Pull Inflation;Marketing Environment;Study Tip;Cd Rom Database;Fair Trading;Information Communication Technologies;EU Student;McGraw Hill International Editions;Sains Bury;UK Resident;World's Largest Container Ship;Good Life;Negative Relationship