Relationship Marketing in Sports

Relationship Marketing in Sports

Buhler, Andre; Nufer, Gerd

Taylor & Francis Ltd

09/2009

208

Mole

Inglês

9780750684958

15 a 20 dias

380

Descrição não disponível.

Chapter 1. Introduction; Chapter 2. The principles of relationship marketing; Chapter 3. Professional sporting organisations and their relationships; Chapter 4. Relationship marketing in sports - the fan perspective ; Chapter 5. Relationship marketing in sports - the sponsor perspective; Chapter 6. Relationship marketing in sports - the media perspective; Chapter 7. The extended marketing mix of relationship; Chapter 8. Relationship marketing in sports - today and tomorrow.

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sporting;organisation;professional;organisations;entities;club;marketers;bayern;munich;guided;Professional Sporting Organisations;VIP Area;English Premier League;Sports Entities;Bayer 04 Leverkusen;Relationship Marketing;Disabled Supporters;Sporting Organisations;VfB Stuttgart;Season Tickets;Professional Sports Entities;Sports Sponsorship;FC Bayern Munich;Bayern Munich;Extended Marketing Mix;FC Barcelona;LA Laker;Football Game;German Professional Soccer;Television Stations;VIP Lounge;Real Time Warning System;Sports Property;Regular Season Games;Tv Station