Leisure Marketing

Part one: Introduction - What is leisure? What is marketing? Part two: Leisure and marketing concepts - The market The business environment Strategic marketing planning Part three: Leisure and the marketing mix - Product; Price; Place: Promotion Part four: Key marketing issues in the different sectors of leisure Part five: Topical issues in leisure marketing; Globalisation and leisure marketing Market research in leisure Ethical challenges in leisure marketing Part six: Case studies Part seven: The future of leisure marketing.

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• Vendas e marketing
• Indústrias do desporto e lazer

tour;operator;organisations;mix;industry;intermediaries;visitor;attractions;objectives;travel;UK Food Retailer;Marketing Information Systems;Current Marketing Situation;Computer Reservation Systems;Retail Travel Agents;Face To Face;Visitor Attractions;Tourist Attractions;UK Market;Leisure Shopping Complexes;USA;Marketing Planning Process;Follow;Leisure Organisations;Inbound;Tour Operator;Marketing Intermediaries;Leisure Products;Leisure Sector;UK Health;Lunn Poly;Purchase Behaviour Patterns;Corporate Hospitality Packages;Countryside Recreation;Mass Market Tour Operator