Cybermarketing
-10%
portes grátis
Cybermarketing
How to use the Internet to market your goods and services
Pardesi, Upkar; Bickerton, Matthew; Bickerton, Pauline
Taylor & Francis Ltd
08/2000
372
Mole
Inglês
9780750647045
15 a 20 dias
690
Descrição não disponível.
Chapter 1 Marketing with the Internet; Chapter 2 Finding out about your world and your market; Chapter 3 Researching your markets on the Internet; Chapter 4 Making your information system work; Chapter 5 Segmentation - establishing a niche in the global market; Chapter 6 Exploiting your global niche - the best marketing mix; Chapter 7 Promoting yourself online; Chapter 8 Producing your promotional materials online; Chapter 9 E-commerce - selling online; Chapter 10 Where is all this taking us?;
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
information;system;management;mix;target;audience;internet;channel;users;search;UK Internet Usage;Wagon Train;UK Business School;FAQ Page;Internet Competition;Job Functions;AIDA;Marketing Information System;Business Processes;Business Case;Oregon Trail;Quantitative Research;ADSL Line;E-commerce Facility;Marketing Mix;Secure Electronic Transactions;Ecommerce Site;Internet Reader;Internal Company Data;Encourage Repeat Purchase;PC Ownership;UK Household;Integrated Marketing;Mr Gates;Merchant Account
Chapter 1 Marketing with the Internet; Chapter 2 Finding out about your world and your market; Chapter 3 Researching your markets on the Internet; Chapter 4 Making your information system work; Chapter 5 Segmentation - establishing a niche in the global market; Chapter 6 Exploiting your global niche - the best marketing mix; Chapter 7 Promoting yourself online; Chapter 8 Producing your promotional materials online; Chapter 9 E-commerce - selling online; Chapter 10 Where is all this taking us?;
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
information;system;management;mix;target;audience;internet;channel;users;search;UK Internet Usage;Wagon Train;UK Business School;FAQ Page;Internet Competition;Job Functions;AIDA;Marketing Information System;Business Processes;Business Case;Oregon Trail;Quantitative Research;ADSL Line;E-commerce Facility;Marketing Mix;Secure Electronic Transactions;Ecommerce Site;Internet Reader;Internal Company Data;Encourage Repeat Purchase;PC Ownership;UK Household;Integrated Marketing;Mr Gates;Merchant Account
