Improving the Performance of Sponsorship
-10%
portes grátis
Improving the Performance of Sponsorship
Kolah, Ardi
Taylor & Francis Ltd
12/2050
304
Dura
Inglês
9780750655378
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Dynamics between sponsor and sponsor seeker; Anatomy of sponsorship strategy; Measurement theory and practice; Exploitation and promotion; New media sponsorship; Event sponsorship; Educational sponsorship; Community sponsorship; Cause-related branding and sponsorship; Ambush and vigilante marketing; Internal communication; Legal and accounting principles in sponsorship
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Sports sponsorship;Marketing;Customers;Content marketing;Customer engagement;Employee engagement;Corporate hospitality;Arts sponsorship;Measurement;Interactive platforms;Brand Owner;USD 100bn;Ambush Marketing;FIFA World Cup;Om Er;Sponsorship Property;UK Sector;Broadcast Sponsorship;English Premier League;ICC Code;Global Brand Owners;Category Exclusivity;Sponsorship Programme;UK Sport;Sponsorship Proposals;Legal Purchase Age;CSR Activity;Red Bull;Sponsorship Credits;Sponsorship Agreement;Ambush Marketing Activities;Sustainable Living Plan;Channel Sponsorship;Lady Gaga
Dynamics between sponsor and sponsor seeker; Anatomy of sponsorship strategy; Measurement theory and practice; Exploitation and promotion; New media sponsorship; Event sponsorship; Educational sponsorship; Community sponsorship; Cause-related branding and sponsorship; Ambush and vigilante marketing; Internal communication; Legal and accounting principles in sponsorship
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Sports sponsorship;Marketing;Customers;Content marketing;Customer engagement;Employee engagement;Corporate hospitality;Arts sponsorship;Measurement;Interactive platforms;Brand Owner;USD 100bn;Ambush Marketing;FIFA World Cup;Om Er;Sponsorship Property;UK Sector;Broadcast Sponsorship;English Premier League;ICC Code;Global Brand Owners;Category Exclusivity;Sponsorship Programme;UK Sport;Sponsorship Proposals;Legal Purchase Age;CSR Activity;Red Bull;Sponsorship Credits;Sponsorship Agreement;Ambush Marketing Activities;Sustainable Living Plan;Channel Sponsorship;Lady Gaga
