Marketing Communications in Tourism and Hospitality
-10%
portes grátis
Marketing Communications in Tourism and Hospitality
Concepts, Strategies and Cases
McCabe, Scott
Taylor & Francis Ltd
10/2008
320
Mole
Inglês
9780750682770
15 a 20 dias
590
Descrição não disponível.
Chapter 1 Positioning Marketing Communications for Tourism and Hospitality, Scott McCabe; Part 1 Part 1, Scott McCabe; Chapter 2 Communications Theory and Applications, Scott McCabe; Chapter 3 The Marketing Communications Environment, Scott McCabe; Chapter 4 Consumer Roles in Marketing Communications, Scott McCabe; Part 2 Part 2, Scott McCabe; Chapter 5 Marketing Communications and Organisational Strategy, Scott McCabe; Chapter 6 Segmentation, Targeting and Positioning, Scott McCabe; Chapter 7 Marketing Communications Planning, Scott McCabe; Part 3 Part 3, Scott McCabe; Chapter 8 Advertising Strategies for Tourism and Hospitality, Scott McCabe; Chapter 9 Other Communications Strategies, Scott McCabe; Chapter 10 Interactive and E-communications Issues and Strategies, Scott McCabe; Chapter 11 Conclusions and Future Issues in Marketing Communications, Scott McCabe;
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
strategies;destination;organisations;operator;sales;promotion;service;sector;integrated;approach;Young Men;UK Household;UK Consumer;Marketing Communications;Ryan Air;UK Census Data;UK Market;UK Airport;User Generated Web Content;UK Advertising;Tui Travel;Shannon Weaver Model;Brand Development Strategies;IMC Approach;Marketing Communications Strategy;Drive Time;Services Marketing Mix;Marketing Communications Industry;Virgin Trains;Marketing Communications Plan;Services Marketing Triangle;UK Adult;Mass Package Holiday;Fam Trips;Marketing Communications Planning Process
Chapter 1 Positioning Marketing Communications for Tourism and Hospitality, Scott McCabe; Part 1 Part 1, Scott McCabe; Chapter 2 Communications Theory and Applications, Scott McCabe; Chapter 3 The Marketing Communications Environment, Scott McCabe; Chapter 4 Consumer Roles in Marketing Communications, Scott McCabe; Part 2 Part 2, Scott McCabe; Chapter 5 Marketing Communications and Organisational Strategy, Scott McCabe; Chapter 6 Segmentation, Targeting and Positioning, Scott McCabe; Chapter 7 Marketing Communications Planning, Scott McCabe; Part 3 Part 3, Scott McCabe; Chapter 8 Advertising Strategies for Tourism and Hospitality, Scott McCabe; Chapter 9 Other Communications Strategies, Scott McCabe; Chapter 10 Interactive and E-communications Issues and Strategies, Scott McCabe; Chapter 11 Conclusions and Future Issues in Marketing Communications, Scott McCabe;
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
strategies;destination;organisations;operator;sales;promotion;service;sector;integrated;approach;Young Men;UK Household;UK Consumer;Marketing Communications;Ryan Air;UK Census Data;UK Market;UK Airport;User Generated Web Content;UK Advertising;Tui Travel;Shannon Weaver Model;Brand Development Strategies;IMC Approach;Marketing Communications Strategy;Drive Time;Services Marketing Mix;Marketing Communications Industry;Virgin Trains;Marketing Communications Plan;Services Marketing Triangle;UK Adult;Mass Package Holiday;Fam Trips;Marketing Communications Planning Process
