Total e-Mail Marketing
Total e-Mail Marketing
Chaffey, Dave
Taylor & Francis Ltd
12/2002
248
Mole
Inglês
9780750657549
0750657545
480
Shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. This book explains how to plan and execute e-mail campaigns which integrate with other online and offline communications. It also incorporates 'E-mail Marketing Insights' boxes which highlight critical factors for success.
Introduction; Fundamentals of e-mail marketing; Using e-mail for customer acquisition; Using e-mail for customer retention; e-Mail campaign planning; Crafting e-mail creative; e-Mail management; Innovation in e-mail marketing.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. This book explains how to plan and execute e-mail campaigns which integrate with other online and offline communications. It also incorporates 'E-mail Marketing Insights' boxes which highlight critical factors for success.
Introduction; Fundamentals of e-mail marketing; Using e-mail for customer acquisition; Using e-mail for customer retention; e-Mail campaign planning; Crafting e-mail creative; e-Mail management; Innovation in e-mail marketing.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
